Turkish tourism office highlights diversity with new ad campaign

A new £3 million advertising campaign for the Turkish Culture and Tourism Office has broken this month [February] across the UK and Eire.

WAR and London’s Target Media have been rolling out the campaign across TV, outdoor, press and online.

The Turkey Unlimited campaign, which was devised by WAR’s Turkish agency partner Oyku, focuses on positioning Turkey as a modern country with deep-rooted cultural heritage. The activity also highlights the country’s wide range of international sport and artistic events, as well as its warm climate.

Oyku, which is based in Istanbul and Ankara, is a member of the same international alliance of independent agencies as us. It successfully tendered for the account last year having previously worked for the Turkish Ministry of Culture and Tourism in the US.

Tolga Tuyluoglu, Director of Turkish Culture and Tourism Office in London, said: “The UK is a really important European market for us and that’s why we’ve decided to invest so heavily this year. The new Turkey Unlimited campaign perfectly captures the appeal of our history, climate and the diversity of holidays available.”

On behalf of Oyku and WAR Alison Meadows, Managing Director of WAR, said “We’re all delighted to be working on such a prestigious and high profile campaign. Turkey is a wonderful holiday destination and the new multi-million pound campaign highlights the wealth of experiences the country has to offer.”